Best Magic Words of Commerce
The magic of media bombards all of us daily with jargon about commerce and industry. Everyone has heard words like “downsizing” and “social media marketing ”. Words and terms like these have been created for use in commerce and industry, but often their use has been inconsistent, and their meaning unclear. Terms like marketing outsourcing muddies the waters even further. The intent of this article is to shed a little light into some of the dark recesses of commerce jargoneering. It is no secret that major corporations and small businesses alike have sought to downsize their operations using services like Digital Alchemy. Surely it is no mystery to understand the pink slip that is included in the last pay envelope when someone’s services have been eliminated from a company’s payroll. But what does “downsizing” really mean, in terms of the company, and what are some of the principal reasons that downsizing occurs?
There are numerous factors that drive downsizing efforts in businesses. In periods of economic recession when production needs are reduced, payrolls will be trimmed. That sounds rather technical, but what it really means is that in order for the company to survive, fewer people will be employed and paid because there is less income. The truth is that when a company downsizes, it means that management has allowed the staffing to grow faster than the consolidation of the financial accomplishments of its growth. This is simply a failure of management. Unfortunately it will be the lowest echelon of production worker whose employment is terminated, while it really should be the executives whose planning failed to encompass efficiencies of scale that would enable the company to navigate through the stormy periods of economic downturn. If a company were a ship, perhaps the captain should be the first to go down. To the casual observer, a term like “marketing outsourcing” seems to indicate that a company has disconnected from its customers. In the case of a company that has already downsized, one is tempted to see the company not producing as much, and trying less hard to sell it. That is really not the case at all. There are many good reasons why a company can benefit greatly from marketing outsourcing, especially in this day of expanded commercial opportunities in the virtual world of the Internet.